India is a land where love blooms perennially, where the love for gold is as strong as the love for humans, where no occasion is complete without the customary purchase of gold. Gold has broken barriers of religion, caste and creed, having found a permanent spot in Indian hearts. Gold has become an intrinsic part of Indian culture and tradition, with a large number of people considering it auspicious, a sign of good fortune and luck.
This love affair with gold has been on since centuries, and unlike other classics it has managed to survive and flourish, and just like every good love story, some days are more special than others. While there is no “bad” time to buy gold, there are certain occasions which are considered auspicious to purchase this shiny metal.
Here are some of the auspicious days you could purchase gold on, heralding the start of a new chapter in your love story.
Pushya is considered an auspicious occasion to start any new venture or investments, making it an excellent time to purchase gold and jewellery. Purchasing gold on this occasion is believed to usher prosperity, happiness and success in the lives of people. Pushya dates are spread throughout the year, ensuring that no one misses out on the benefits. The dates are mentioned below.
- January 7, 2015
- February 3, 2015
- March 2, 2015
- March 29, 2015
- March 30, 2015
- April 26, 2015
- May 23, 2015
- June 20, 2015
- July 17, 2015
- August 13, 2015
- September 9, 2015
- October 7, 2015
- November 3, 2015
- November 30, 2015
- December 28, 2015
Makar Sankranti is a popular festival, celebrated with pomp and zeal across India. This occasion is considered extremely auspicious to purchase gold, with sales picking up even in small towns. Makar Sankranti fell on January 15 this year and ushered in prosperity for millions.
Gudi Padwa / Ugadi
This festival is celebrated to usher in the Hindu New Year and is marked with celebrations throughout India. Buying gold is considered auspicious on this occasion, as people believe that it brings them a prosperous year ahead. Ugadi/Gudi Padwa fell on March 21 this year.
Akshaya Tritiya is perhaps THE most auspicious occasion to purchase gold in the country, and is celebrated to commemorate the birthday of Lord Parasurama. This is a major occasion for Hindus and Jains across the world, a day when people thong gold shops to purchase this precious metal. People pray to Lakshmi, the Goddess of Wealth on this occasion, with the belief that any new venture embarked upon on this day will yield success. Akshaya Tritiya fell on 21 April this year.
Navratri marks festivities spread across 9 nights, dedicated to the Hindu deity Durga. Gold ornaments form an important part of celebrations in Navratri, as it is considered lucky to buy gold during this period. Navratri will be celebrated from October 13-22 this year.
Dussera is celebrated to commemorate the victory of Lord Rama and Goddess Durga over Ravana and Mahishasur, respectively. Dussera will fall on October 22 this year, and it is considered auspicious to purchase gold on this occasion.
Dhanteras marks the start of Diwali in India, with people worshipping Goddess Durga on this occasion. It is believed that praying to her on this day would assure prosperity and well-being. People also worship Lord Kubera, the God of wealth on this day, and purchasing gold is an integral part of the ritual. Dhanteras will fall on November 9 this year. Buying gold during this period is considered auspicious all across the country, with people of all faith purchasing gold, hoping to usher in prosperity.
Balipratipada is celebrated on the third day of Diwali and is marked with prayers and joy. Gifts are exchanged on this day, with gifts of gold considered a great auspicious, pushing gold sales in the country. Balipratipada will fall on November 12 this year.
General Auspicious days
Indians consider gold to be an integral part of every auspicious occasion and gold is purchased and gifted during all joyous occasions. From weddings to naming ceremonies to birthdays and anniversaries, gold is ingrained into our culture and lives.
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