Physical Gold:Similar to the gold trends in other cities in Kerala, gold coins, are considered a great investment opportunity since they are available with purity certificates, especially from banks saving them from fraudulent gold sale. It is often bought from banks where denominations of gold based on your requirement for investment are available. Note, that buying gold from banks might be a little more expensive. Gold ornaments, like every other Keralite city has a very high demands for family functions especially marriages with demands of bangles, anklets, chains, nose rings, earrings, amulets and of course rings that both are opportunities to acquire wealth as well as ornamentation. Many families with would also invest in statues of gods and goddesses made out of gold as a form of gift with such demands picking up around the wedding season along with festivities in the area during Pongal and Diwali. Note, that gold in banks are considered to be a little more expensive. But you get branded gold that comes with purity certifications. Kalyan Jewellers is a well known jewellers in this district.