Dhanteras will fall on 10 November 2023 and is seen as the start of the traditional festive and wedding seasons in India. The day marks the start of Diwali and it is considered an auspicious time to invest in gold and other precious metals.
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Auspicious Timings to Buy Gold On Dhanteras
The auspicious timings to purchase gold during Dhanteras 2023 is between 2:35 pm to 6:40 am on 10 November 2023. The yellow metal can also be brought between 06:40 am to 1:57 pm of 11 November 2023.
Why is Dhanteras auspicious for buying gold?
Dhanteras is the day that marks the beginning of Diwali, when Lord Kuber and Goddess Lakshmi are worshipped. ‘Dhanteras’ stands for wealth and prosperity and therefore, this day is considered auspicious for buying gold, silver, and utensils. This day holds high importance among businessmen who invest in gold without fail on this occasion. Dhanteras has always been an important day for purchase of gold and silver in India. Jewellers see a rise in demand for this yellow metal every year as Indians flock to buy gold in the form of either jewellery or coins on this auspicious occasion. Some gold shops open early in the morning and remain open till midnight to manage the crowd.
According to an adage, the newly wed wife of the 16-year old King Hima drove away the God of Death, Yama, by dazzling him with heaps of gold and silver. The king’s wife saved his life by blocking the sleeping chamber with the heap of wealth. Since then, buying gold, or silver on this day has been considered auspicious as it is believed to keep evil and death away.
On Dhanteras, people all around the country not only invest in gold, but also in silver, along with other forms of wealth, such as property, vehicles, or any other asset.
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Buy Gold During Diwali
Buying gold during Diwali is not just a tradition but also a wise investment. With jewellers expecting a large number of footfalls, there are a number of special offers and discounts during the season. Discounts on making charges, freebies as well as exchange offers specially meant for the festive season are a good way for consumers to save when buying gold.
With gold’s status as a secure and ever-rising alternative to equities, purchasing the yellow metal during Diwali is an ideal way to mix tradition with sound financial acumen.