Celebrating Diwali with Gold

Diwali is considered to be one of the most important celebrations in India. It is a time for joy, family gatherings, and new beginnings. In 2025, Diwali will be celebrated on 20th October. One of the popular traditions during this festival is buying and wearing gold. This is believed that if someone buys gold during this auspicious time then it brings wealth, good luck, and blessings from Goddess Lakshmi. It adds beauty to the celebrations and holds special meaning in every household. Therefore, celebrating Diwali with gold is both a cultural tradition and a symbol of hope for a bright future. 

Updated On - 05 Sep 2025

Gold purchases often pick up during this festive season, with people scouring to purchase gold, hoping that this auspicious purchase enhances their wealth and fortune. While there is no bad time to purchase gold, Diwali might be considered an excellent time to purchase it, given the additional offers one can get from jewellers during this period. There are, however, a few things which one might want to keep in mind before they splurge on this glittering metal.

Celebrating Diwali with Gold

Importance of Buying Gold During Diwali 

If you buy gold in Diwali then it brings good luck, prosperity, and blessings for the upcoming year. Given below are some of its significance:  

  1. Brings Wealth and Blessings: Most of the people in India buy gold during Diwali, mainly on the day of Dhanteras because it is believed that if someone buys gold on this auspicious day then it brings the blessings of Goddess Lakshmi. It is seen as a way to start the new year with good fortune and financial success. 
  1. Part of Tradition: Buying gold jewellery is an important part of Indian culture for many years. Families often pass down their gold ornaments from one generation to the next. Due to this reason, family traditions remain alive for years, and it also helps people to stay connected with their cultural roots. 
  1. Spiritual Value: Wearing and buying gold on Diwali is a way of showing respect for the festival and for the gods. If you purchase gold during Diwali, it will bring good luck, happiness, and positive energy into the home. Moreover, it is said that buying gold makes Goddess Lakshmi happy, which can bring more blessings and wealth to the household. 

Five Golden Points to Consider Before Buying Gold this Year

Before investing in gold in 2025, you can consider the given below factors to make a secure purchase:  

  • Cost of gold and US Federal Reserve Hike – Gold rates across the globe are highly dependent on government policies. The United States is perhaps the biggest name which dictates economic trends globally and gold rates are hinged on the impending US Federal Rate hike. A rate hike by the United States of America is bound to have a ripple effect on gold prices, with prices expect to drop on account of migration to other government securities.
  • Geopolitical implications – Gold prices are decided, to an extent, by geopolitical events. Changes in a country’s policies could create a storm in international prices, impacting prices in India as well. The recent example of gold prices plunging on account of China’s decision to offload gold in the market shows how strong geopolitical scenarios are when it comes to gold rates.
  • India’s love for importing gold – There is no doubt that Indians love gold. It is this love for gold which makes India the largest importer of gold in the world. Government import duties and international trends ultimately account for the final price that we, as consumers pay for gold in the country. A change in local government policies could have a huge bearing on gold prices, with new schemes set to change the way gold is treated in our country.
  • Rupee Vs Dollar – Globally, gold is primarily sold and purchased in US Dollars and any changes in the relationship between the Indian rupee and the US dollar could have a huge implication in the price of gold in India. A fall in the rupee vis-à-vis the dollar could see gold rates climb in the country, primarily due to the fact that India imports a vast quantity of gold to meet local requirements.
  • Gold as an investment – Gold is one purchase which has found multiple uses in an Indian household. From jewellery to coins and bars, gold offers great liquidity and financial stability to individuals, classifying it as a safe investment option. Gold has managed to beat rising prices and inflation, keeping pace with changing times.

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FAQs on Celebrating Diwali with Gold

  • What is the ideal time during Diwali to buy gold?

    You can buy gold on the Dhanteras, which will be celebrated on 18 October 2025. 

  • Can I get any discounts or offers on gold purchases before Diwali?

    Yes, there are a number of festive deals, discounts, or combo offers before Diwali in order to attract customers. 

  • Why people buy gold during Diwali?

    Mostly people purchase gold during Diwali as it brings good luck and wealth. It is also a way of showing respect towards Goddess Lakshmi. Moreover, buying gold is a safe investment for the future and shopkeepers usually provide special discounts to people during this time. 

  • Why does the price of gold increase before Diwali?

    Gold prices are usually increased before Diwali because there is a high demand for gold as people buy it for traditions, gifting, and investment during the festive season. 

  • What factors affect the prices of gold during Diwali?

    The rate of gold during Diwali is affected by inflation rates, central bank interest rate decisions, geopolitical tensions, and the performance of the Indian Rupee against the US Dollar. 

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