The RuPay network fulfils the Reserve Bank of India's (RBI) vision for a cashless economy while empowering it and the Indian Banks Association (IBA) to provide a safe and secure electronic payment and settlement system in the country.
Launched in June 2017, the RuPay credit cards enable secured payments for purchasing goods and services at merchant locations in India as well as abroad. Currently, RuPay Cards are being issued by more than 700 banks in India. More than 350 million cards have been issued to date.
Coined from the words 'Rupee' and 'Payment', RuPay is the country's own initiative for debit and credit card payments. Just like Visa and MasterCard, RuPay is not a card by itself. Instead, it is a payment network through which banks or credit card issuers can issue debit or credit cards. As we are aware, a payment network plays a key role in processing card payments that are done electronically.
Any bank or card issuer which chooses RuPay as a payment provider can issue a RuPay credit or debit card. RuPay network has 10 core promoter banks including State Bank of India, Bank of India, Punjab National Bank, Canara Bank, Bank of Baroda, Union Bank of India, HSBC, HDFC Bank, and Citibank. It has collaborated with more than 600 international, regional and local banks across India. In 2016, the network's shareholding has been extended to 56 more banks to expand its reach across sectors.
In order to promote the use of UPI, RBI has proposed the linking of credit cards to UPI. RuPay credit card holders will be able to link their accounts with UPI and begin making transactions. With this facility, customers will get more options to make UPI payments conveniently. This arrangement will not be operational until the necessary system development is finished.
A RuPay card offers customers enhanced security in the form of an embedded EMV chip enabling high-value transactions to be done with complete protection. Additionally, RuPay cards also carry an inbuilt microprocessor circuit containing information about the card owner.
RuPay cards can be used at over 1.5 lakh ATMs on the National Financial Switch network and purchases can be made at over 8.75 lakh point of sale terminals across India. Customers can also use RuPay cards for online transactions and purchases at over 10,000 web portals. NPCI has tied up with 29 major banks to enable PIN-based PoS transactions via RuPay cards across various merchant outlets in India.
RuPay is currently used to issue three different cards.
RuPay Credit Cards are currently available in three variants - RuPay Classic, RuPay Platinum, and RuPay Select.
RuPay credit cards can be used for card-present transactions involving ATMs and point of sale terminals and card-not-present transactions such as online shopping websites, IVR, etc.
While the domestic RuPay credit cards are accepted at all RuPay-enabled retail terminals, online websites and at all ATMs, international RuPay credit cards can be used at all RuPay acceptance points in India and all ICS Partner acceptance points such as ATMs, retail terminals and online shopping websites.
RuPay cards offer various benefits to both card issuers and cardholders with superior customer service and higher levels of acceptance.
NPCI offers RuPay cards at low processing fees along with instant SMS alerts for every transaction made by a customer. Some of the key benefits offered by the cards are listed below.
Rural areas will benefit from RuPay products as they are indigenous and work to be very economical for banks planning to offer them to unexplored customer segments.
Yes, RuPay has an Indian Bank RuPay Kisan Credit Card exclusively for farmers, enabling them to perform ATM and PoS transactions.
The joining fee or any other fee on a credit card is typically charged by the card issuer, not by RuPay.
RuPay has a partnership with private sector banks, public banks, rural banks as well as with co-operative banks. This is a huge advantage for RuPay customers as the reach of a RuPay card is quite high with tie-ups even with smaller banks across India.
Yes, RuPay Global cards with Discover, Diners and Pulse Network logos can be used at over 39.3 million merchant locations and at over 1.88 million ATM locations in 185 countries across the world.
CVD or card validation data is a 3-digit number printed on the back of the RuPay card. It is similar to CVV as referred by international payment networks.
No, RuPay Card is not accepted internationally.
No, RuPay Card is not associated with Visa or Mastercard. RuPay Card is a standalone card introduced in India.
No, GooglePay does not support RuPay Card.
Yes, Paytm supports RuPay Card.
Yes, RuPay Card is good for online purchases.
Yes, you can convert your RuPay credit card to a Visa credit card. However, to obtain a physical VISA debit card, you must permanently block your RuPay physical debit card.
The limit of cash withdrawal for the RuPay credit card is set by the bank which issues the card.
Consumers, businesses, and banks in India will all have their needs met by RuPay Cards. The advantages of the RuPay debit card include the product platform's flexibility, its widespread acceptance, and the strength of the RuPay brand, all of which will enhance the product experience.
The charges for a RuPay card are set by the respective bank. Hence, the bank decides if they should charge for the card or not.
ICICI Bank has announced about its partnership with National Payments Corporation of India (NPCI) to introduce a range of credit cards on RuPay. ICICI Bank RuPay Credit Card is available in the Coral version of the Gemstone range that will be followed by Sapphiro and Rubyx variants of the contactless credit card in the coming months.
Rupay credit card holders can now use apps like BHIM and Paytm to make payments. On Wednesday, the governor of the Reserve Bank of India (RBI) announced that Rupay credit cards will be linked to the UPI and urged that the process be extended to other credit cards. This will enable holders of Rupay credit cards to make UPI payments conveniently using their credit cards. Previously, UPI transactions were only possible through linking debit cards.
Axis Bank and Indian Oil Corporation Limited (IOCL) have introduced a co-branded contactless INDIANOIL AXIS BANK RuPay Credit Card in collaboration with the National Payments Corporation of India (NPCI). Within the first 30 days of the card issuance, the card gives a cashback of up to Rs.250 on all fuel purchases. It also waives a 1% fuel surcharge on fuel purchases ranging from Rs.200 to Rs.5000.
Cardholders will receive a 10% discount for booking movie tickets via the BookMyShow website or app. For every Rs.100 cardholders spend on groceries, online shopping, and utility payments, reward points worth 1% will be offered. Cardholders will also receive an annual fee waiver if they spend more than Rs.50,000 in a year.
The Union Minister for MSME, Shri Narayan Rane while addressing the National conference of MSME- Development Institutes, Testing Centres and Technology Centres, launched the second phase of MSME RuPAY Credit Card. This is with National Payments Corporation of India (NPCI), Kotak Mahindra Bank, HDFC Bank, and SBM Bank (India).
Union Bank of India (UBI), in collaboration with the National Payments Corporation of India (NPCI) has launched the Union MSME RuPay Credit Card for Micro, Small & Medium Enterprises (MSMEs). This card comes with an interest-free period of up to 50 days. Cardholders will get an EMI facility to meet their business-related expenses.
The Union MSME RuPay Credit Card offers specially designed business services to help MSMEs take their business on digital platforms. This card also provides insurance coverage worth Rs.10 lakh. Cardholders will get domestic airport lounge access two times every quarter.
The National Payments Corporation of India (NPCI) is focusing on bringing new customers for expanding the RuPay-enabled credit card base. Around 12-15% of the new credit cards have been issued on RuPay in the last 18 months. In India, the market has grown from 40-42 million credit cards to 65 million credit cards in the last two years.
NPCI plans to expand the RuPay credit card base by enabling all credit card issuing companies to issue RuPay credit cards and forging partnerships to add value to the customers.
BOB Financial a subsidiary of Bank of Baroda in partnership with Indian Railway Catering and Tourism Corporation Ltd (IRCTC) have launched a contactless RuPay co-branded credit card which can be beneficial for those who book railway tickets through the IRCTC portal.
Cardholders who frequently book tickets using either the IRCTC website or mobile app for travelling purposes can use the credit card for payment and in return not only earn a fee waiver but also various rewards. The reward points can be earned if the card is used across different categories such as for grocery shopping, fuel purchasing, etc.
On using the credit card to book a ticket either through the IRCTC website or mobile app, the cardholder will earn a 1% transaction fee waiver. On using the card for grocery shopping and other categories, 4 reward points and 2 reward points will be earned respectively for every Rs.100 spent.
In association with RuPay, Punjab National Bank (PNB), and Patanjali Ayurved Limited (PAL) rolled out co-branded credit cards in partnership with the National Payments Corporation of India (NPCI). These co-branded credit cards are offered on NCPI's RuPay Platform and come in two variants: PNB RuPay Platinum and PNB RuPay Select. The credit cards offer credit service to but Patanjali products. You also get cashbacks, insurance cover and loyalty points.
Bank of Maharashtra (BoM) on Thursday announced that it will launch its first credit card on the RuPay network. This has been made possible after the bank has tied up with the National Payments Corporation of India (NPCI). The ‘BOM Platinum RuPay Contactless Credit Card’ offered by the bank offers 100 reward points as welcome benefit to users on their first retail spending worth Rs.1,000 or more plus complimentary annual membership fee for the first year. From the second year onwards, annual fee will be waived off if customers spend more than Rs.30,000 in a year.
The card is laced with features like earning 1 reward point for every Rs.100 spent, card liability cover, fuel surcharge waiver of up to Rs.200, option to convert all their eligible transactions worth Rs.5,000 or more into EMIs as per preferred tenures, and access to domestic lounge in airports.
City Union Bank and National Payment Corporations of India (NPCI) unveiled a 'RuPay On-the-Go' keychain on December 8, 2021. Customers of the bank will be able to make payments of up to Rs.5000 by merely pressing their keychains and entering no pins. With this contactless option, customers can expect a quick and efficient payment method.
Yes Bank will start issuing credit cards on the RuPay platform after entering into a partnership with the National Payments Corporation of India (NPCI). It was announced by the lender on Monday via a statement. The partnership is aligned with the lender’s ongoing efforts to expand and diversify their credit offerings and as well as ensuring that their payment journeys are contactless, enjoyable and more rewarding. In September, the bank had announced with Visa after Reserve Bank of India had barred Mastercard from onboarding new customers on its domestic card network.
BOB Financial Solutions which is a subsidiary of Bank of Baroda (BoB) has announced its partnership with National Payments Corporation of India (NPCI). They will launch the BoB Credit Cards (Easy and Premier) on the platform, RuPay. These credit cards will support international acceptance on the JCB International network. With the credit card, you get 5X reward points on partner merchant categories. You get a fuel surcharge waiver and also pre and post-purchase EMI offers.
Kotak Mahindra Bank has partnered with National Payments Corporation of India (NPCI) to launch credit cards for the Indian armed forces personnel on the RuPay network. The two variants of the cards called Kotak RuPay Veer Platinum and Kotak RuPay Veer Select Credit Cards are contactless credit cards and come with zero joining fee. Some of the benefits of the Kotak RuPay Veer credit cards include waiver of annual fee, fuel surcharge and railway surcharge waivers, card activation offer, attractive rewards programme, and airport lounge access. The ‘Veer’ credit cards are specially designed to fulfil the needs of armed personnel who serve the nation.
In a bid to launch two variants of co-branded RuPay credit cards, LIC Cards Services Limited (LIC CSL) has entered into a partnership with IDBI Bank. The launched cards will be called - LIC CSL ‘Lumine’ Platinum credit card and LIC CSL ‘Eclat’ Select credit card. The cards are targeted at LIC policyholders, LIC agents, and employees of LIC of India and its subsidiaries.
They come with a host of attractive benefits like enabling cardholders earn 3 delight points on every Rs.100 spent through Lumine card and 4 delight points on Eclat card for spending the same amount. The cards also offer special benefit of 2X reward points while paying renewal insurance premium of LIC. For spending Rs.10,000 within 60 days from the date of card issuance, Lumine and Eclat cardholders will earn 1000 and 1500 welcome bonus delight points respectively. In addition to these, the cards come with attractive insurance coverage, benefit of 1 percent fuel surcharge waiver on transactions of Rs.400 onwards, facility to convert transactions of over Rs.3000 to EMIs with zero processing and foreclosure fee as well as choosing EMI tenure options of 3, 6, 9 or 12 months as per their requirement. Eclat cardholders will also get complimentary lounge access at domestic and international airports.
Both the cards come with a validity of 4 years and interest free credit period of up to 48 days. The cards are also offering various attractive merchant discount offers for its initial customers as part of the ‘welcome aboard’ offer.
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