Credit Card Offers on Gold Purchase

Offer: You can earn 5% NeuCoins on non-EMI jewellery spends at Tata partner brands like Tanishq, Mia, CaratLane, and Zoya.

Value: 1 NeuCoin equalsRs.1, which can be redeemed for future purchases across Tata brands.

Key Condition: Gold coin purchases are generally excluded from earning NeuCoins. The high reward rate applies primarily to jewellery.

Titan SBI Credit Card

Offer:

1. 3% Value Back at Tanishq (in the form of gift vouchers).
2. 5% Cashback at Mia, CaratLane, and Zoya.
3. 7.5% Cashback at other Titan brands (like Titan Eye+ and Taneira).

Benefits: It is an excellent choice if your loyalty lies strictly with the Titan group. It also offers lower EMI options for large purchases at these stores.

HDFC Infinia Credit Card Metal Edition

Offer: You earn 5 Reward Points for everyRs.150 spent.

Value: If you redeem these points for Tanishq vouchers via the SmartBuy portal, the effective return can be around 3.3%.

Why it Works: Unlike co-branded cards, you are not locked into a single brand ecosystem for earning points, though redemption is often best value on travel or premium vouchers.

HDFC Regalia Gold Credit Card

The Offer: Earns 4 Reward Points perRs.150 spent.

Value: While the base reward rate is lower (approx. 1.3%), this card is excellent for hitting milestone benefits. Large gold purchases can help you reach annual spend targets (e.g., Rs.5 lakh or Rs.8 lakh) to unlock flight vouchers or bonus points.

Amazon Pay ICICI Credit Card

Offer: Typically offers 1% flat cashback on offline and online payments.

Caveat: While the reward rate is low, it is consistent. However, always check if the specific jeweller accepts Amazon Pay to ensure you get the cashback.

Tips to Maximise Value

1. Wait for Festive Seasons: During festivals like Diwali or Akshaya Tritiya, banks (e.g., Axis Bank, IndusInd Bank, ICICI) often partner with major jewellers (like Joyalukkas, Malabar Gold, Kalyan Jewellers) to offer instant discounts on making charges or flat cashback.
2. bEnsure the merchant is registered under Jewellery and not Bullion or Financial Services. This ensures you earn rewards and avoid cash advance fees.
3. Utilise Milestones: If you have a card with spend-based milestones (like Amex Platinum Travel or HDFC Regalia), a large gold purchase is the perfect way to hit a target and unlock bonus points.
4. Avoid EMIs if Possible: converting gold purchases to EMI usually attracts a processing fee (approx.Rs.199+GST) and interest (14-16% p.a.), which negates any discount you might have received. Only opt for No Cost EMI if the merchant offers it directly.

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