Annapurna Microfinance Pvt. Ltd a.k.a. AMPL is a microfinance initiative by people's Forum aged over two decades as a development organization. It is although a Non Banking Financial Company, which is regulated by Reserve Bank of India it does suffice well as a financial institution. Promoted by Mr. Gobinda Chandra Pattanaik (Member Secretary cum CEO of People's Forum) it was earlier known as Gwalior Finance & Leasing Pvt. Ltd. It was involved in financing & leasing products. Annapurna Microfinance Pvt. Ltd intends to grow micro finance operation in specifically those areas which are do not yet have the access of a formal financial system of the economy and help people with livelihood support especially for the poor through financial and technical support strengthening entrepreneurial skills for effective and efficient undertaking of business activities in rural areas. Annapurna Microfinance Pvt. Ltd. (AMPL) is offers both financial and non-financial services to the poor, unbanked and marginalized people in rural, semi-urban and urban areas to meet the evolving needs of the community people. They also aid those who are involved in agricultural and small business activities. It also has a new customized insurance products for its clients They are well-known for their micro-credit products in particular..