International Friendship Day will be celebrated on 20 July 2020.
There is very little literature on the origins of this day. There are multiple origin stories. We
When is International Friendship Day in 2020
|20 July 2020||Monday||International Friendship Day|
A brief history
Friendship Day was initially founded in 1919 by Hallmark. The intention was for people to celebrate this day by sending each other cards. But, by 1940 the market dried up the celebrations of the day completely died out.
Another origin story is that in the year 1935, the United States Congress proclaimed that the first Sunday of every August will be dedicated to National Friendship Day. It was to honour beautiful friendships.
In 1997, United Nations (UN) named Winnie the Pooh as the world’s Ambassador of Friendship. In the year 2011, the UN recognised 30 July as International Friendship Day. However, many countries in the world celebrate Friendship Day on the first Saturday of August.
Why celebrate Friendship Day
This day is celebrated solely to honour the friends we have made in life and thank them for the meaningful direction that our lives have taken since we met them. The significance of friends has only grown as societies have moved from joint families to nuclear families. Bonds are formed so strong, that friends regard each other as family rather than friends.
Another reason is that in this day and age, people have become so busy with their own lives, that they have little to no personal time to spend with friends. Schedules clash, appointments get cancelled, and plans are forgotten.
Friendship Day is a constant in our everchanging lives. The reason to celebrate this day is that no matter how strong relationships are, they do need validation and nurture on occasions. And Friendship Day is an opportunity to realise and show our unconditional love and support to our friends.
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Friendship Day celebrations
Friendship Day is celebrated all over the world where friends exchange cards, flowers, and gifts. They tie Friendship bands on others’ wrists to commemorate their friendship and bond. Many even make bands and bracelets at home, customising them for friends.
Apart from material gifts, you will also find Friendship Day poems, songs, messages, quotes, and images shared between friends.
Commercialisation of Friendship Day
What primarily started as a tradition followed every year in schools and colleges with small exchanges, has now become commercialised across the world. Gifts have become more expensive and personalised and events such as parties and brunches are held dedicated to this day at an extra cost.
However, on the other hand, marketers argue that aggressive marketing and advertising is required to generate awareness about this day that is dedicated to bringing friends closer together.
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