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Dividend Yearly
Equity - FMCG
52-week NAV high
255.65  (As on 31-08-2018)
52-week NAV low
213.57  (As on 20-03-2018)
2.54%  (As on 28-02-2019)


1 mnth 3 mnth 6 mnth 1 yr 2 yr 3 yr 4 yr 5 yr 10 yr
Fund Returns 4.89 0.67 -0.74 12.01 13.25 16.10 11.09 14.43 -
Scheme Details
Fund Type
Open Ended
Investment Plan
Launch Date
Mar 31, 1999
Last Dividend
Minimum Investment

ICICI Prudential Asset Management Company Ltd. is a joint venture between India’s largest private lender ICICI Bank and Prudential Plc., one of UK’s leading financial services firm. The fund house has over 3 million investors as of 31 March 2018 and is spread across 200 locations in the country. ICICI Prudential Mutual Fund manages funds worth Rs.3,10,061 crore as on June 2018. ICICI Prudential offers schemes across various asset classes - equity, hybrid, debt, etc.

The ICICI Prudential FMCG Fund-Growth is one of the 15 equity schemes offered by the asset management company. The scheme is an open-ended scheme that invests in stocks of companies in the FMCG (Fast Moving Consumer Goods) sector. Growth option of a mutual fund offers a lump-sum amount to the investors at the end of the scheme duration.

Investment Objective:

To produce capital appreciation for the investors over a long term by investing in equity and its related securities of companies engaged in the FMCG business.

Key Features:

The ICICI Prudential FMCG Fund-Growth is ideal for investors who wish to create wealth over a long term and offers the below-given features:

Type of fund An open-ended equity scheme that invests in the FMCG sector
Plans available Growth and Dividend
Options under each plan Under the Dividend option, the scheme offers Dividend Payout and Dividend Reinvestment option
Risk High
Systematic Investment Plan Available
Systematic Transfer Plan Available
Systematic Withdrawal Plan Available

Investment amount for ICICI Prudential FMCG Fund

Minimum Application Amount Rs.5,000 and in multiples of Re.1 thereafter
Minimum Additional Investment Rs.1,000 and in multiples of Re.1 thereafter
Minimum installment for Systematic Investment Plan (SIP) Rs.1,000
Minimum installment for Systematic Withdrawal Plan (SWP) Rs.500
Entry Load Not Applicable
Exit Load 1% exit load will be applicable if investor exits 1 year before unit allotment date. No exit load will be applicable thereafter

Asset Allocation for ICICI Prudential FMCG Fund

Instruments Percentage of Allocations Risk
Minimum Maximum
Equity and its related securities of FMCG firms 80% 100% High
Equities and equity-related securities of firms other than FMCG sector 0% 20% Medium to High
Debt and money market securities 0% 20% Low to Medium

Who can invest in ICICI Prudential FMCG Fund

Subscription to the units of ICICI Prudential FMCG Fund can be done by the below-given persons/entities:

  • Adult individuals residing in India, either singly or jointly (cannot exceed 3 people)
  • Minors through a legal guardian or parent
  • Persons of Indian Origin (PIO)/Non-Resident Indians (NRIs) on repatriation or non-repatriation basis
  • Hindu Undivided Families
  • Corporate bodies and companies registered in India
  • Proprietorship in the name of the sole proprietor
  • Partnership firms in the name of any one of the partners
  • Association of Persons or Body of Individuals
  • Universities and educational institutions
  • SEBI registered Foreign Portfolio Investor
  • Scientific and Industrial Research Organisations
  • Religious and Charitable Trusts, Wakfs or endowments of private trusts
  • International Multilateral Agencies approved by the RBI and Government of India
  • Army, Navy, Air Force, and other paramilitary funds
  • Pensions/Gratuity/Provident Fund to a permissible extent
  • Financial institutions and banks (including Regional Rural Banks and Co-operative Banks)
  • AMC/Trustee or Sponsor or their associates
  • Mutual fund schemes registered with SEBI (Securities and Exchange Board of India)

NAV Disclosure and Benchmark for ICICI Prudential FMCG Fund

The Net Asset Value (NAV) is the value per unit of the scheme at the close of every business day. Investors can determine the value of their investments by multiplying the NAV with the unit balance. The NAV of the scheme for every business day will be calculated and displayed on the website of ICICI Prudential Mutual Fund - and on the website of AMFI - by 9:00 p.m. every business day. The NAV will also be sent for publication daily in 2 newspapers with nationwide circulation.

Liquidity: Being an open-ended scheme, the purchases and redemptions can be done on any business day at the applicable NAV and subject to applicable loads.

Benchmark Index: NIFTY FMCG Index

Fund Manager

Mr. Atul Patel

The ICICI Prudential FMCG Fund is managed by Mr. Atul Patel since January 2018. He has over 8 years of experience in equity investments and is associated with ICICI Prudential Asset Management Company Ltd. since July 2009. Apart from the ICICI Prudential FMCG Fund, he also manages - ICICI Prudential Multicap Fund, ICICI Prudential Smallcap Fund, ICICI Prudential Growth Fund-Series 1, Series 7, etc.

Investment Restrictions on ICICI Prudential FMCG Fund

According to the guidelines laid down by the Securities and Exchange Board of India (SEBI), the following investment restrictions apply on the investors of ICICI Prudential FMCG Fund:

  • The scheme is not permitted to invest above 10% of its NAV in debt securities composed of money and non-money market securities rated above the investment grade by a credit rating agency and have been issued by a single issuer. The limit is however, not applicable to investments in CBLO (Collateralised Borrowing and Lending Obligation), government securities and Treasury Bills.
  • The scheme cannot invest over 10% of its NAV in debt securities which are unrated and issued by a single issuer. The total investment in such cases cannot be above 25% of the scheme’s NAV.
  • The scheme can invest in other schemes of the same fund house or any other fund house without any fee charged but the aggregate investment should not exceed 5% of the fund’s NAV. Investing in a different scheme of the fund or in schemes of different mutual funds will not be charged any investment management fee.
  • Buying and selling of securities can be done on the basis of deliveries and in all cases of purchase and sale, relevant securities should be delivered.
  • The fund is not allowed to own above 10% of any firm’s paid-up capital carrying voting rights.
  • Investment in Fund of Funds is not permitted under the scheme.
  • The scheme cannot make any investments in any security issued by a group company or associate of the sponsor through private placement, any security which is unlisted by a group company or associate of the sponsor, and the listed securities of sponsor’s group companies over 25% of the net assets.
  • Open-ended schemes with unlisted equity or its related securities are not eligible for investments above 5% of the scheme’s NAV.
  • Schemes that have an aggregate of securities above Rs.10 crore can settle their transactions only through dematerialised securities. Henceforth, all transactions relating to government securities should also be in the dematerialised form.

Other Facilities under ICICI Prudential FMCG Fund

The ICICI Prudential FMCG Fund offers the below-given facilities to its investors:

  • Systematic Investment Plan (SIP)
  • SIP Plus
  • Systematic Withdrawal Plan (SWP)
  • Systematic Transfer Plan (STP)
  • Flex STP

Why you should invest in ICICI Prudential FMCG Fund

  • Low investment amount - For as low as Rs.1,000, investors can invest in the units of ICICI Prudential Mutual Fund through an SIP. Hence, investors need not have to accumulate a lump-sum amount to start investing and instead can make regular but small savings to grow wealth over a long-term.
  • Offers various investment options - The ICICI Prudential FMCG Fund offers both growth and dividend option and also regular and direct option. These options let investors choose a plan according to their investment abilities.
  • Professional management - The fund manager of ICICI Prudential FMCG Fund has many years of experience in managing investments in a way so as to generate optimal returns. Therefore, investors can invest worry-free knowing that their investments are in the right hands.
  • Additional features - SIP Plus and SIP Pause are additional features offered within the SIP facility. The scheme also offers ‘liquidity’ facility which lets investors transfer the dividends from the source schemes to the target schemes.

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