When an investor invests in a mutual fund directly with an Asset Management Company (AMC) without the involvement of any broker, distributor, banker or any kind of intermediary, it is known as a Direct Mutual Fund Plan.
The investor can perform the transactions simply by visiting the office of the mutual fund house or by visiting the official company website. Direct Plans have been instituted for the following mutual fund schemes:
Direct Mutual Fund plans were introduced in January 2013 by the Securities and Exchange Board of India (SEBI) and as per a directive issued, all mutual fund firms have to compulsorily offer ‘direct plans’ for all its schemes in addition to its ‘regular plans’.
This type of mutual fund involves a ‘middle man’, often referred to as a broker, agent, a mutual fund distributor or relationship manager who will offer guidance and perform all the operational tasks on behalf of the investor. These middlemen charge a commission from the mutual fund house, the cost of which is added to the cost of the plan and due to this, regular mutual funds tend to be more expensive than the direct mutual fund plans.
Though expensive, a regular plan does offer some benefits and we’ve listed them below:
Regular mutual fund investments are done through the Distributor’s AMFI Registration Number (ARN) and are beneficial for those who do not possess deep knowledge about the mutual fund market.
Direct Plans are ideal for mutual fund investors who wish to make direct transactions with an AMC without dealing with brokerages or intermediaries. This is also ideal for those who wish to reduce the expense ratio on mutual fund investment. If the investor can handle the documentation process such as portfolio consolidation, submission of mutual fund applications, nominee inclusion, tracking fund performance, KYC documentation, etc., they can go for a direct plan.
In order to invest in a Direct Plan, you should get in touch with a branch of an Asset Management Company and submit the necessary KYC documents. At this time, you can enable online transactions by registering for the same and conduct all subsequent transactions online. Online services include purchase of assets, redemption, cancellation, etc.
Banks act as distributors for fund houses, so approaching a bank is not a Direct Plan for Mutual Fund investment. Investors can purchase Direct Plans through AMC websites as well. All you have to do while filling the online application form, is to choose the mode of investment as “Direct” instead of “Through Distributor”. If this option is not provided, the investor can write “Direct” in the space requesting for the distributor’s ARN code.
GST rate of 18% applicable for all financial services effective July 1, 2017.
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