Birla Sun Life Equity Fund

Type or nature of fund

Birla Sun Life Equity Fund is an open ended growth scheme.

Investment objective

The investment objective of Birla Sun Life Equity Fund scheme is to generate long term capital growth through a portfolio with a target allocation of 90 percent equity and 10 percent debt and money market securities.

Fund information

Inception date

27th August, 1998

CRISIL rank

Scheme is ranked 3 under consistent performers- equity funds and under diversified equity funds as on Jul 2015.

Plans

Regular and Direct.

Options

Dividend

Growth

Schemes

  • Dividend: Payout/ Reinvestment/ Sweep

  • Growth

Entry load

N.A.

Exit load

For redemption or switch out of units within 365 days from the date of allotment: 1.00% of applicable NAV.

For redemption or switch out of units after 365 days from the date of allotment: Nil

Minimum investment

Minimum Investment: Rs.5,000

Additional Purchase: Rs.1000

SIP

Monthly minimum: Rs.1,000.

Product label – Risk and target investors

Risk : Moderately high risk

Target Investors: This product is suitable for investors who are seeking long term capital growth who require investments in equity and equity related securities..

Benchmark

S&P BSE 200 is the benchmark.

The equity shares of 200 selected companies from the specified and non-specified lists of BSE were included in S&P BSE 200. The selection of companies was primarily been done on the basis of current market capitalization of the listed scrips. The market activity of the companies reflected by their volumes of turnover and certain fundamental factors were considered for the final selection of the 200 companies.

SWP

N.A.

STP

STP OUT is not available for Birla Sun Life Equity Fund.

STP IN is available for Birla Sun Life Equity Fund. There are three options available for Systematic Transfer Plan.

Entry load is applicable to respective scheme if the transfer is from scheme belonging to one Fund Family to another Fund Family. Birla Sun Life Equity Fund falls under the Equity Fund Family.

Redemption

Redemption time is 3 days.

Taxation (on investment and on redemption)

Each investor is advised to consult his or her own tax adviser with respect to the specific tax implications arising out of his participation in this scheme.

Fund manager

Anil Shah is the Fund Manager for Birla Sun Life Equity Fund. He joined the company in October 2012. He has more than 2 decades of experience on institutional sales. He has been actively involved in investment-related aspects. He invests in sectors that he believes has a valued growth prospect. Under his watch, the fund delivered 29.4 percent. This is Anil Shah’s first stint at running a mutual fund. He piles a top-down approach seeking a reasonably valued sector offering good growth.

Investment philosophy or strategy

The investment strategy is that it would take advantage of Special Situations like buy back, open offers, demerger etc. It follows a contrarian style. This fund is a multi-cap investment with no sector or market cap thus giving the fund manager the flexibility to invest in companies with different market cap. The scheme maintains equity allocation of more than 90 percent and has more flexibility to move with different market caps or sectors. The schemes portfolio is subject to change within the provisions of the Scheme Information Document of the scheme.

Portfolio – Sector / Top 10 holdings

Issuer

Sector

Percentage

HDFC Bank Ltd.

Banking

7.03%

Maruti Suzuki India Ltd.

Automotive

5.22%

ICICI Bank Ltd.

Banking

4.82%

Axis Bank Ltd.

Banking

4.18%

Tata Chemicals Ltd.

Chemicals

4.03%

IndusInd Bank Ltd.

Banking

3.70%

Sun Pharmaceuticals Industries Ltd.

Pharmaceuticals

2.95%

HCL Technologies Ltd.

Technology

2.81%

Dr.Reddy’s Laboratories Ltd.

Pharmaceuticals

2.68%

Tech Mahindra Ltd.

Technology

2.65%

Risk measures

Sharpe

As on 31st July, 2015 it is 1.31.

Alpha

NA.

Beta

As on 31st July, 2015 it is 1.07.

Standard Deviation

As on 31st July, 2015 it is 16.37%.

Performance

AUM for April- June 2015

Rs.2,072.50 crores

NAV (as on 30th June, 2015)

Regular Plan-

Growth: Rs.503.86

Dividend: Rs.99.01

Direct Plan-

Growth: Rs.514.22

Dividend: Rs.108.91

Returns and Benchmark comparison

Date

Scheme returns

S&P BSE 200

CNX Nifty

Since Inception (till 30th June, 2015)

25.73

15.46

14.32

30th June, 2014- 30th June, 2015

14.60

12.01

9.95

30th June, 2013- 30th June, 2014

63.37

34.45

30.28

30th June, 2012- 30th June, 2013

8.24

8.69

10.67

Expenses

Daily Net assets

Birla Sun Life EquityFund expenses

First 100 crores

2.50%

Next 300 crores

2.25%

Next 300 crores

2%

Balance assets

1.75%

Expert view of the fund + outlook

The Birla Sun Life Equity Fund has been doing poorly of late. This scheme is suitable for creation of wealth and lifestyle needs. It is not suitable for your child’s education, marriage, or if you are planning a retirement or if you intend to buy a house. The fund charges a onetime fee of Rs.100 on investments over Rs.10,000 made through distributors. If you are a first time investor an additional Rs.50 is charged to cover the KYC expenses. Exit loads do not apply for units withdrawn post one year. This fund does not qualify for Section 80C ELSS benefits. If you have invested in this fund, then this is the right time to remove your money.

How to apply – online + distributors

You can buy the Birla Sun Life Equity Fund through both the online and offline platform.

For applying through the online platform, you have to visit the Mutual Fund Birla Sun Life webpage. You can wish to invest online or you can ask for an advisor. The webpage also has an application form available, which you can fill and submit. To invest online, you need to key in your username or your folio number and your password that has been provided to you. You also need to key in your PAN card details as and when required.

In order to apply offline, you will have to physically approach the Birla Sun Life branch and submit your KYC form. You will then have to fill up all the application forms and then submit the form at the respective counter. You can also ask the executives to give you further clarification on the fund.

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