SVEEP - Systematic Voter Education and Electoral Participation

1. Increase Voter Turnout: Achieve higher participation rates by following the IMF-EEE (Information, Motivation, Facilitation – Ethics, Efficiency, Engagement) framework. 

1. Revive Low-Turnout Areas: Improves voter participation in constituencies and polling stations with historically low turnout. 

1. Promote Inclusion: Through targeted outreach and technological solutions, this initiative ensures participation of non-voters and marginalised groups. 

1. Bridge the Gender Gap: Work towards Ensures equal voter enrolment and turnout among men and women. 

1. Engage Urban and Youth Voters: To boost electoral involvement, address voter apathy among urban populations and young citizens. 

1. Encourage Informed and Ethical Voting: Promote continuous electoral and democracy education to improve the quality of participation.

Management Structure of SVEEP

SVEEP has grown over the last six years since it was first established and has played a huge role in increasing the voter registration over the years. The programme follows a systematic management structure in order to contribute to the democracy of the country.

How Does SVEEP Works?

Listed below are the different processes and the different components under them.

Situation and Gap Analysis

Surveys to identify gaps and target areas for improvement by conducting assessments using indicators, such as: 

1. Elector-Population Ratio 

1. Age Cohort data 

1. Gender Ratio 

1. KAP (Knowledge, Attitude, and Practice) 

Planning & Preparation

1. Develop a detailed calendar of activities 

1. Create national, state, and district SVEEP action plans 

1. Form SVEEP Core Committees 

1. Appoint and train Nodal Officers 

1. Design creative content for voter awareness 

Partnerships & Collaborations

1. Engage with government departments 

1. Educational institutions 

1. Youth organizations 

1. Media houses 

1. CSOs 

1. NGOs 

1. Corporate entities 

1. PSUs, associations and federations 

1. National or state icons 

1. Volunteers and community groups. 

Implementation

Execute initiatives under the IMF-EEE framework through: 

1. Interpersonal communication 

1. Mass mobilization 

1. Inclusive and targeted interventions 

1. Innovative outreach methods 

Monitoring & Evaluation:  

Track progress through regular documentation and recognize outstanding performance with National Awards presented on National Voters’ Day to officials and partner organizations. 

Flagship Programme 

National Voter's Day 

The Election Commission of India initiated the practise of celebrating National Voters' Day in 2011. The National Voters' Day, which is celebrated on the 25th of January, is considered to be one of the best initiatives of SVEEP. The day has been celebrated since 2011 in an initiative to increase the enrolment of voters in the country. 

Electoral Literacy Clubs (ELCs)

1. To promote electoral education through a “learn as you do” approach, these clubs are established in schools, colleges, communities, and offices nationwide. 

1. In schools, ELCs engage future voters (Classes IX–XII). 

1. In colleges, they target new voters among the youth.

1. Chunav Pathshalas focuses on out-of-school students and local communities. 

1. While Voter Awareness Forums (VAFs) operate in government, private offices, and corporate settings.  

1. All activities are supported by specially developed Resource Guides tailored for each group. 

Voter Facilitation

SVEEP has taken several measures to ensure the facilitation of voters. Listed below are some of the measures taken by the committee to facilitate every process of voting.

Facilitation for Registration 

1. Availability of Forms: For newly eligible voters, forms 6, 7, and 8 are provided at banks, post offices, colleges, universities, and high schools. 

1. Online Registration: Enable voter registration through the NVSP portal and Voter Helpline App. 

1. Website Access: Provide online registration links on ECI, CEO, DEO, college, and university websites. 

1. Name Search Facility: Allow voters to check their names on the CEO and ECI websites. 

1. SMS Services: Voter names and polling booth information can be checked via SMS-based search. 

1. Information Access: Provide details on election laws, guidelines, and election officials (ROs, AROs, BLOs) on the CEO’s website. 

1. Voter Facilitation Centres: Establish one-stop centers to assist citizens with all voter-related services. 

Facilitation for Voter Turnout

1. Polling Day Reminders: To remind voters, SMS alerts are sent and use radio, television, and public address systems. 

1. Voter Helpline: Provide assistance through the 1950 helpline number. 

1. Voter Slip Verification: To ensure all voters received their slips, sample checks are conducted via 1950. 

1. Model Polling Stations: To make voting a convenient and pleasant experience, set up stations with additional facilities. 

1. Alternative ID Options: Share a list of alternative photo identity documents that can be used in place of EPIC on polling day. 

1. Voter List Search: Enable voters to check their names on the national and CEO websites, as well as through SMS alerts. 

1. Women voters facilitations: At polling stations, separate queues, toilet arrangements, crèches & volunteers arranged. 

Welcoming New Voters

1. Inspire participation through welcome kits. 

1. Introductory materials for first-time voters. 

Creative Competitions

To engage communities, conduct: 

1. Poster 

1. Song 

1. Slogan writing 

1. Short story 

1. Video 

1. Local or folk art contests. 

Sports Events & Tournaments

To attract voter attention, organises:

1. Cricket 

1. Wrestling 

1. Marathons, and similar activities 

Entertainment Shows

To promote electoral awareness, they organises: 

1. Street plays 

1. Magic shows 

1. Other performances 

School & College Dialogues

To educate young voters, hosts: 

1. Debates 

1. Discussions 

1. Interactive sessions 

Engagement with Icons

To motivate citizens to vote, leverage national, state, district, and booth-level personalities  

Direct Outreach

Facilitate one-on-one contact through Booth Level Officers (BLOs) and grassroots functionaries. 

Mass Mobilization Events:  

1. Conduct rallies 

1. Human chains 

1. Candlelight vigils 

1. Other large-scale awareness activities 

Voter Resources

To inform and encourage participation, distribute Voter Guides and creative, motivational content.