To lend a helping hand to the people diagnosed with cancer, Aditya Birla Health Insurance (ABHI) has launched a health insurance plan called as the Activ Secure-Cancer Secure plan. This unique offering will offer protection against all stages of cancer - early, major, and advanced. What makes this plan from Aditya Birla Health different is the option of availing coaching for sustaining a healthy behavior through a wellness coach.
The wellness coach will encourage and guide policyholders to achieve an active healthy state and maintain it. The coaching is available in areas of nutrition, fitness, weight management, and tobacco cessation. An online chat service on app and website, and a call-back service are put in place to deliver the wellness coaching facility to policyholders.
Did you know that cancer causes around 0.3 million deaths in India every year and is the second most common disease responsible for the number of deaths? In the year 2014, around 11.2 lakh new cancer cases were reported in India causing more than 4.91 lakh deaths with oral cancer being the most common reason behind the deaths. The high number of deaths is attributed to the low awareness, unavailability of prevention, diagnosis, and treatment of the disease. The major reason, however, is the unaffordability of treatments. Cancer treatments are expensive and a majority of people cannot afford it but even for people who can, they would end up draining a large chunk of their savings. The Activ Secure-Cancer Secure health insurance plan has been thoughtfully designed to provide financial relief to individuals when diagnosed with cancer of a specified severity. Instead of having to worry about the medical expenses, the policyholder can focus on his/her recovery when affected by cancer.
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