What is AdEx?
AdEx is a decentralised ad exchange built on the Ethereum blockchain and smart contracts. The advertising platform aims to bring advertisers and online publishers together to negotiate advertising contracts. Another goal of the platform is to solve common issues in the advertising space such as advertising fraud, rise of ad blockers and privacy. The AdEx token trade on the exchanges as ADX. ADX tokens are used within the AdEx ecosystem to buy or sell advertising space and time. The AdEx platform also features a portal to specify the type of ads the users want to see. Users can also manage their own profile and data from the portal.
History of AdEx
AdEx was founded by Ivo Georgiev and Dimo Stoyanov in 2016.
Features of AdEx
The ADX tokens are used by advertisers to create ads and bid for them. They are based on Ethereum and rely on smart contracts. As ADX tokens use the smart contracts technology, it provides transparent reporting for users and advertisers. This makes it easy to record performance of an advertising campaign. ADEx focuses on detailed reporting and is available for all browsers, including mobile and desktop. One of the main features of the ad exchange platform is the that it puts emphasis on user privacy. Moreover, it is also regulated by the end users. In June 2017, AdEx conducted a token sale for their ADX token where it raised more than $10 million in the first three hours of the token sale.
Where to buy ADX tokens
The total supply of AdEx is capped at 1 billion. The market capitalisation of ADX tokens as of April 2018 was $69,746,683. ADX token are listed on popular exchanges like Bittrex, Binance, HitBTC, UpBit, IDEX, Gatecoin and others.
The ADX tokens cannot be mined.
As ADX is an ERC20 token it is compatible with wallets that support the ERC20 standard. The ADX tokens can be stored in wallets like MyEtherWallet, Jaxx,TREZOR, Ledger Nano S and others. The price of 1 ADX coin at the time of writing this article was $0.949830.
AdEx Price Trends
Risks involved with investing in AdEx
One must do thorough research before investing in cryptocurrencies as they are extremely volatile in nature. We would suggest you to invest in mutual funds instead as it is a more reliable option.