Gold Purity Guidelines

 Gold is one of the most valuable and loved metals in the world. Whether it is for jewellery, investment, or gifting, people everywhere trust gold. But before buying gold, it's very important to understand gold purity.  

Updated On - 13 Sep 2025

What is Gold Purity?

Gold purity tells us how much pure gold is in a piece of jewellery or coin. Pure gold is called 24 Karat (24K) gold. It means the item is made of 100% gold, without mixing other metals.

However, pure gold is very soft and can bend or scratch easily. That’s why jewellers mix gold with other metals like copper or silver to make it stronger. This is called alloying.

Types of Gold Purity

There are different types of gold purity levels available in the market. Each type is used for different purposes such as jewellery making, investment, or decoration.

1. 24K Gold – 99.9% Pure

  1. This is the purest form of gold.
  2. It has a bright yellow colour and shines more than other types.
  3. Since it is too soft, it is not ideal for regular jewellery.
  4. Best used in gold bars, coins, and investments.

2. 22K Gold – 91.6% Pure

  1. Contains 91.6% gold and 8.4% of other metals like copper and silver.
  2. It is stronger than 24K gold, making it perfect for jewellery.
  3. Commonly used for necklaces, bangles, and earrings in India.
  4. Not suitable for diamonds or heavy stones as it’s still slightly soft.

3. 18K Gold – 75% Pure

  1. Made with 75% gold and 25% other metals.
  2. Less expensive than 22K or 24K.
  3. Has a duller yellow colour.
  4. Commonly used in diamond or gemstone jewellery as it offers strength to hold stones.
  5. Also used in designer or lightweight jewellery.

4. 14K Gold – 58.5% Pure

  1. Contains 58.5% pure gold and 41.5% other metals.
  2. Very strong and durable.
  3. Affordable option, mostly seen in Western countries.
  4. Used in daily wear jewellery like rings and bracelets.

Gold Purity Comparison

Gold Karat

Purity (%)

Gold Content

Colour

24K

99.9%

Pure Gold

Bright yellow

22K

91.6%

Gold + Alloys

Slightly dull yellow

18K

75.0%

Gold + More Alloys

Mild yellow

14K

58.5%

Gold + Higher Alloys

Light yellow

Why is Gold Purity Important?

1. Determines the Value of Gold - The higher the purity, the more valuable the gold. For example, 24K gold is more expensive than 22K or 18K.

2. Helps in Making the Right Purchase - When you know the purity, you can choose the right type based on your needs—whether it's for investment or daily use.

3. Avoids Being Cheated - Unscrupulous sellers may sell lower-purity gold at higher rates. Knowing about purity helps you check if you're getting the right product.

4. Makes Reselling Easier - Jewellers and buyers always check the karat when you want to resell gold. High-purity gold fetches better resale value.

How to Check Gold Purity?

In India, the easiest way to verify gold purity is to look for the BIS Hallmark.

What is a BIS Hallmark?

BIS stands for Bureau of Indian Standards. It is the government body that certifies the purity of gold.

Every BIS-hallmarked jewellery must have these details engraved:

  1. BIS logo
  2. Karat value (like 22K or 18K)
  3. Jeweller’s identification mark
  4. Assaying centre number

This makes sure you are buying authentic, certified gold.

FAQs on Gold Purity

  • What is the purest form of gold?

      The purest form of gold is 24 Karat (24K), which is 99.9% pure gold. It is soft and mostly used for investment, not for jewellery.  

  • Is 22K gold good for jewellery?

    Yes, 22K gold is the most commonly used gold for jewellery in India. It has enough strength due to mixed metals and still retains a high purity level.

  • Which gold is better: 18K or 22K?

    It depends on the use. 22K is better for traditional jewellery, while 18K is better for holding diamonds or gemstones due to its strength.

  • How can I identify real gold purity?

      Always buy gold with a BIS Hallmark. It confirms the purity and gives you all the details about the gold’s karat level.  

  • Does higher karat gold mean better quality?

    Higher karat means more pure gold, but not always better for daily use. Pure gold (24K) is soft and not ideal for making strong jewellery.

  • Is 14K gold suitable for Indian weddings?

    No, 14K gold is not commonly used in Indian weddings. People usually prefer 22K gold for traditional and bridal jewellery.

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