Credit Card Report

A Quick Guide to Picking a Credit Card

Low Income? No Credit History?

Take a credit card against a fixed deposit. Many banks offer this. The terms and conditions vary from one bank to another. The fixed deposit

required will be ₹10,000 or higher.Your spending limit can be up to 100% of the deposit. Annual charges may apply.

Recently Employed?

Go online to check your pre approved offers. Your bank may have one basis your income. So will websites such as BankBazaar.com. The young prefer lifetime free cards. Take one that helps you save money and helps you access a preferred lifestyle.

Seasoned Users?

Looking for an upgrade to an existing card? Take a premium card. Their annual fees pay for themselves as gift cards and premium experiences. Take a card that helps you achieve the lifestyle you aspire to, be it fine dining,travel, or premium shopping.

Brand Mascots?

Are you loyal to a brand? Buy a co-brand card issued in partnership with your favorite brand. A co-brand card makes it easier for you to enjoy your favourite brands. For your loyalty, you get accelerated reward points, brand discounts, and premium brand experiences.

Coming Up: A Hundren Million Credit Card

India's changing how it pays—and credit cards along with UPI are at the heart of the change. This primer will give readers an overview of his change, the banks behind it, and where we could expect to be in a few years

Data from the Reserve Bank of India reveals that in April 2023, we had over 8.6 crore credit cards in play. This number has shot up by about 15% over April 2022 when it was 7.5 crore. The growth was slightly slower than the 20%+ we've had in recent years. But we're nudging to the 100 million cards outstanding mark, expected to arrive sometime in or after 2023.

Credit-confident Indians are flipping out their credit cards for big-ticket purchases, encouraged by reward points, cashback, no-cost EMIs, and premium lifestyle rewards. This reflects in the steady growth of the average transactions. In April 2023, the industry average was ₹5120 per transaction. The industry average monthly spend per card was ₹15,388.

In April 2022, the industry average spend per card was ₹14,070 and the average transaction was ₹4731. Similarly, the outstanding debt on credit cards grew a whopping 30% from ₹1.54 lakh crore to ₹2 lakh crore, April on April.

When it comes to big and mid-sized spends like travel, electronics, dining, or shopping, people love their cards for the rewards it gives them. But on small transactions such as grocery spends, they prefer UPI, which, too, has grown tremendously.

In April 2023, UPI moved over ₹14 lakh crore over 886 crore transactions — averaging nearly ₹1600 per transaction. Last April, UPI had moved ₹9.8 lakh crore over 558 crore transactions.

This means the debit card is losing out. Though we saw 4.6 crore debit cards being added to the market taking the total to 96 crore, transactions are falling hard. The debit card moved just under ₹55,000 crore (down 16%) over 23 crore transactions (down 30%).

We'll see these trends strengthen. Credit cards outstanding and average spends will go up. We expect them to peak this fiscal during the Diwali month of November. More young Indians will buy their first credit card, and credit-wise Indians will upgrade to premium cards,

India's Credit Card Market- The One Crore Cards Club(4 BANKS, 71% MARKET SHARE)

Bank Name

Features

Number of Cards Added

HDFC

Cards outstanding: 1.78 crore

Total spend: ₹38,077 crore

Average transaction: ₹5951

Average digital transaction: ₹8067

Average monthly spend: ₹21,297

1,045,240

SBI Cards

Cards outstanding: 1.68 crore

Total spend: ₹24,334 crore

Average transaction: ₹5275

Average online spend: ₹8137

Average monthly spend: ₹14,436

2,910,376 

ICICI Bank

Cards outstanding: 1.45 crore

Total spend: ₹22,692 crore

Average transaction: ₹4545

Average online spend: ₹5051

Average monthly spend: ₹15,568

1,448,745 

Asis Bank

Cards outstanding: 1.22 crore

Total spend: ₹15,646 crore

Average transaction: ₹3643

Average digital spend: ₹4781

Average monthly spend: ₹12,750

3,010,730

Movers & Shakers Banks Growing Rapidly

One of the major developments in the credit card market has been the acquisition of Citi Bank's retail assets by Axis Bank. Citi's credit cards have therefore moved to Axis, which has seen a huge jump of over 30 lakh in its cards outstanding. Kotak Mahindra Bank, too, has made giant strides.

The biggest risers are smaller private banks such as South Indian Bank which recently ventured into credit cards and are expanding their retail assets rapidly. Among government banks, Bank of Baroda has seen a 63% growth, while Bank of India, Bank of Maharashtra, and Canara Bank have cut back.

Bank

Cards In April 2023 

Cards In April 2022

Change

Change %

CSB Bank

10,354 

0

+10,354

DBS India Bank

251,465

4,992 

+246,473

4937.36 

City Union Bank

6,793

1,790 

+5,003

279.50

Federal Bank

592,915

170,251 

+422,664 

248.26

South Indian Bank

214,466 

72,601

+141,865

195.40

AU Small Finance Bank Limited 

541,696

189,930 

+351,766

185.21

IDFC First Bank

1,570,245 

856,394

+713,851 

83.36

Bank of Baroda 

1,945,379

1,194,104

+751,275

62.92 

SBM Bank India

1,090,361 

704,385

+385,976 

54.80

Karur Vysya Bank

10,552

6,930 

+3,622 

52.27

Kotak Mahindra Bank

5,034,646 

3,425,409

+1,609,237

46.98 

Axis Bank*

12,271,981

9,261,251

+3,010,730

32.51 

Banks

Cards In April 2023

Cards in April 2022 

Change 

Change %

Standard Chartered Bank 

1,060,078

1,337,531

-277,453

-20.74

Canara Bank 

624,494

917,871 

-293,377 

-31.96 

Bank of India 

77,006

165,625 

-88,619

-53.51

Bank of Maharashtra 

33,332

77,592 

-44,260

-57.04

Citi Bank*

165,190

2,550,891

-2,385,701

-93.52

DCB Bank

0

3,715 

-3,715 

-100.00 

Bank of America 

0

21,588 

-21,588 

-100.00 

How Much do we use Credit Cards?

Bank

Monthly Transactions

Per Card

Total Cards 

Total Transactions 

CSB Bank

4.15 

10,354 

42,959

South Indian Bank

4.05 

214,466

868,458

Federal Bank

3.97

592,915

2,355,039 

Karur Vysya Bank

3.89 

10,552 

41,019

HDFC Bank 

3.58

17,878,964 

63,983,409 

Axis Bank 

3.50

12,271,981

42,947,120 

Industry Average 

3.01

86,512,698

260,004,349

Cards With Hishest Spends:

Bank

Average Transaction

Citi Bank*

₹10,798 

IndusInd Bank

₹10,621 

American Express

₹8,448

Karur Vysya Bank 

₹7,496 

AU Small Finance Bank

₹6,688 

CSB Bank

₹6,434 

Industry Average

₹5,120

Bank

Average Monthly

Spend Per Card

Karur Vysya Bank 

₹29,141

IndusInd Bank 

₹27,773 

American Express 

₹27,319

CSB Bank

₹26,696

HDFC Bank

₹21,297

South Indian Bank

₹19,794 

Citi Bank*

₹19,770

Industry Average

₹15,388 

Digital Rewards

Bank

Percentage of Online

Transactions From Total

Percentage of Online

Spends From Total

Average Online

Transaction

Average Monthly Online

Spend Per Card

Citi Bank*

60.08%

78.21% 

₹14,055

₹15,462 

American Express

73.51%

76.00%

₹8,735 

₹20,762 

IndusInd Bank 

38.78%

72.56%

₹19,874 

₹20,151

CSB Bank

46.64%

67.20% 

₹9,269 

₹17,938 

ICICI Bank

59.38%

65.99%

₹5,051

₹10,273

HSBC

58.83% 

63.80%

₹4,250 

₹6,602 

South Indian Bank

46.01%

63.72%

₹6,770

₹12,612

State Bank Of India

41.17%

63.50% 

₹8,137 

₹9,167 

HDFC Bank

46.59%

63.15% 

₹8,067 

₹13,449

Federal Bank 

47.78% 

62.29% 

₹5,602

₹10,632 

Industry Average

45.55%

60.95% 

₹6,851

₹9,379 

Why Consumers Love Digital Convenience?

A credit card is versatile. You can use it pretty much anywhere. It's convenient and rewarding. You use them for big and mid-sized online spends. You get accelerated points, deals, discounts, and cashback. Now, there's a BNPL loaded on your card with no-cost EMIs. With RuPay cards, you can even make UPI payments. Credit cards are also the way the young will continue to initiate and strengthen their credit histories. With BankBazaar co-brand credit cards, the journey from getting the card to using it is entirely digital. It's why our customers love them.

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