Birla Sun Life Dividend Yield Plus

Type or nature of fund

Birla Sun Life Dividend Yield Plus is an open ended growth scheme.

Investment objective

The investment objective of Birla Sun Life Dividend Yield Plus scheme is to provide capital growth and income by investing in a well-diversified portfolio of dividend paying companies with a relatively high dividend yield.

Fund information

Inception date 26th February, 2003
CRISIL rank Birla Sun Life Dividend Yield Plus is ranked 2 under consistent performers - equity funds and ranked 4 under diversified equity funds.
Plans Regular and Direct.
Options Dividend Growth
Schemes
  • Growth
  • Dividend
  • Direct Growth
  • Direct Dividend
Entry load NIL
Exit load

If redeemed or switched out within 365 days from the date of allotment – 1%

If redeemed or switched out after 365 days from the date of allotment – Nil

Minimum investment

Fresh purchase:

Minimum – Rs.5,000 and thereafter in multiples of Re.1

Additional purchase:

Minimum – Rs.1,000 and thereafter in multiples of Re.1

SIP Monthly minimum: Rs.1,000
Product label – Risk and target investors

Risk : Moderately high risk

Target Investors: This product is suitable for investors who are seeking long term capital growth and those who wish to invest in equity and equity related securities of companies having relatively high dividend yield.

Benchmark

S&P CNX 500 is the benchmark.

CNX 500 is India’s first broad based benchmark of the Indian capital market. CNX 500 index represents 95.77% of the free float market capitalisation of the stocks listed on NSE as on 31st March, 2015. The total traded value of the last 6 months ending on March 2015 is 91.97% of the traded value of all stocks on NSE.

SWP No, investors do not have the option withdrawal plan.
STP Yes, STP ‘IN’ is available to Birla Sun Life Dividend Yield Plus scheme.
Redemption Redemption time is 5 days.
Taxation (on investment and on redemption) Investor must consult with his own tax advisors with respect to the specific amount of tax and other implications arising out of his participation in the scheme.

Fund manager

Birla Sun Life Dividend Yield Plus is handled by Mr. Satyabrata Mohanty and Mr. Vineet Maloo.

Mr. Satyabrata Mohanty is the head of Mixed Assets at Birla Sun Life Asset Management Company Ltd. He is a part of the equity team. He is a C.F.A. charter holder and holds a C.A. designation and a B.Com degree. Before joining Birla Sun Life Asset Management Company Ltd., he worked at Aditya Birla Management Corporation Ltd. He has a widespread experience in finance and research and has handles responsibilities across fund management, trading and credit research functions.

Mr. Vineet Maloo is a fund manager at Birla Sun Life Asset Management Company Ltd. He is a part of the equity team at Birla Sun Life Asset. Mr. Maloo has around 10 years of experience. He previously served as an Executive Assistant to the CFO at Hindalco Industries Ltd. From April 2005 to October 2006. He provided analytical support to the CFO. He was also associated with Aditya Birla Management Corporation Ltd. and M/s D.K. Chajjer & Co.Chartered Accountants. Mr. Maloo is a qualified Chartered Account and he has received a B.Com degree in Finance, Accounting and Business Laws from St. Xavier’s College, Mumbai.

Investment philosophy or strategy

The scheme to generate returns by investing in companies who pay high dividend. The stocks of high dividend yielding companies provide a high degree of protection during the fall of equity markets. There is a good chance of the stock prices appreciating along with the protection it offers from the fall of equity markets. ?The scheme builds a portfolio combining the high dividend yield, substantial capital protection and strong possibility of capital gains. Investing in high dividend yield is termed as ‘Defensive Investment Strategy”. Higher dividend payout is perceived by the fund manager as an indication of enough cash generation in the business. The fund manager carefully selects the stocks to unlock the potential growth that reflects the share prices.

Portfolio – Sector / Top 10 holdings

Issuer Sector Percentage
ICICI Bank Ltd. Banking/ Finance 8.12
Infosys Ltd. IT 6.14
Cummins India Ltd. Engineering 4.87
Axis Bank Ltd. Banking/ Finance 4.55
Pfizer Ltd. Pharmaceuticals 4.13
ITC Ltd. Tobacco 3.71
Tata Consultancy Services Ltd. IT 3.68
The Federal Bank Ltd. Banking/ Finance 3.16
Orient Cement Ltd. Cement and construction 2.95
Sanofi India Ltd. Pharmaceuticals 2.79

Risk measures

Sharpe As on 31st July, 2015 it is 0.83.
Alpha NA.
Beta As on 31st July, 2015 it is 0.99
Standard Deviation As on 31st July, 2015 it is 15.45%.

Performance

AUM for April- June 2015 Rs.1,201.67 crores
NAV (as on 30th June, 2015)

Regular Plan-

Growth: Rs.144.55

Dividend: Rs.16.60

Direct Plan-

Growth: Rs.147.37

Dividend: Rs.21.20

Returns and Benchmark comparison
Date Scheme returns CNX 500 CNX Nifty
Since Inception (till 30th June, 2015) 23.68 19.65 18.31
30th June, 2014- 30th June, 2015 13.19 11.71 9.95
30th June, 2013- 30th June, 2014 45.81 36.87 30.28
30th June, 2012- 30th June, 2013 -0.46 8.16 10.67
Expenses
Daily Net assets Birla Sun Life Dividend Yield Plus expenses
First 100 crores 2.50%
Next 300 crores 2.25%
Next 300 crores 2%
Balance assets 1.75%

Expert view of the fund + outlook

The Birla Sun Life Dividend Yield Plus has emerged as an outperformer when compared with its peers. The fund manages to deliver superior risk-adjusted returns when compared with its peers. While the benchmark index gave out Rs.91,608 on investments of Rs.10,000,

Birla Sun Life Dividend Yield Plus gave Rs.1,37,910. The scheme returns is 18.10, which is higher than the benchmark return which is 14.31. Investors who want to invest in a well-diversified portfolio and those who want to earn higher returns than that of the benchmark can invest in this scheme.

How to apply – online + distributors

You can buy the Birla Sun Life Dividend Yield Plus through both the online as well as the offline platform.

For you to apply through the online platform, you have to visit the Mutual Fund Birla Sun Life webpage. You can invest online or you can ask for an advisor. The webpage has an application form available, you can fill the application and submit it. To invest online, you need to key in your username or your folio number and the password that has been provided to you. You also need to key in your PAN card details as and when required.

In order to apply offline, you will have to physically approach the Birla Sun Life branch and submit your KYC form. You will then have to fill up all the application forms and then submit the form at the respective counter. If needed, you can also ask the executives to give you further clarification on the fund.

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