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It gives us immense pride to bring to you the second edition of BankBazaar Aspiration Index conducted with Kantar IMRB.
This time around, we’ve surveyed a larger sample, of 1828 men and women between the ages of 22 and 45. Furthermore, we have identified the major roadblocks to the fulfilment of their aspirations.
Here are some of the findings of the BankBazaar Aspiration Index 2019:
East tops the Aspiration Index at a regional level. While North, West and South India hover near the national average, East is well over it.
Non-metros triumph over Metros in aspiration, a clear contrast to the 2018 report.
Bhubaneswar topples 2018's leader Chennai and emerges as the most aspirational city.
The widening of our respondent pool led to a significant breakthrough in our findings for 2019. As we went through the data gathered during our research, it became increasingly apparent that there were three groups of consumers. Each of these groups was distinct in terms of its aspirations, levels of confidence to fulfil those aspirations, and perceived levels of preparedness.
Early Jobbers are the newest entrants into the nation’s workforce. They are the most digitally savvy and receptive to new means and technologies to fulfil their needs.
Moneymooners have a few years of work experience, and their purchasing power is significantly higher. This makes them high- value customers for a range of products such as cars, their own homes and vacations abroad.
Wealth Warriors are not necessarily the most digitally savvy, but their purchasing power makes them a significant target for higher-end goods and services, especially those meant for families and children.
Download the second edition of the BankBazaar Aspiration Index to know all the surprises this year’s study has in store.